Email campaigns: Just hit send
Email campaigns should be as simple as hitting Send: just put together a great-looking document delicately outlining all the reasons why people should buy from you and the responses will come flooding in.
Well...
Sometimes they come flooding in. And sometimes optimism means we might get a bit carried away...
The problem, of course, is that while you may view your carefully cultivated email campaign as valuable marketing material, the consumer doesn't always see things in quite the same way. In fact, they may view it as Spam and direct it straight to the Trash before even reading it. Ouch.
The hard truth is that with email marketing, life is anything but simple. Creating a campaign takes time, effort and considerable research. Targeted, is the word. With email marketing, as with anything, there are rules and nuances, exceptions and differences depending on the demographic you're appealing to. While you can't control the mood of a vast number of people (something which inevitably has a powerful effect on how your email campaign will be received) what you can do is take the right steps to begin with. Make it count, because for the most part, you only have a single chance.
Since I founded Crisp ink in 2009, I've worked on a number of email campaigns for a range of different clients. How do I know they work? Because they're the reason I found many of my clients.
Intrigued? For more information, please Contact me.
Well...
Sometimes they come flooding in. And sometimes optimism means we might get a bit carried away...
The problem, of course, is that while you may view your carefully cultivated email campaign as valuable marketing material, the consumer doesn't always see things in quite the same way. In fact, they may view it as Spam and direct it straight to the Trash before even reading it. Ouch.
The hard truth is that with email marketing, life is anything but simple. Creating a campaign takes time, effort and considerable research. Targeted, is the word. With email marketing, as with anything, there are rules and nuances, exceptions and differences depending on the demographic you're appealing to. While you can't control the mood of a vast number of people (something which inevitably has a powerful effect on how your email campaign will be received) what you can do is take the right steps to begin with. Make it count, because for the most part, you only have a single chance.
Since I founded Crisp ink in 2009, I've worked on a number of email campaigns for a range of different clients. How do I know they work? Because they're the reason I found many of my clients.
Intrigued? For more information, please Contact me.