SEO web page content: The internet can't give you a hug (yet), but being friends with it can still make you feel really good
It's incredible how many articles out there assume everyone understands SEO, also known as Search Engine Optimisation. While it's true that SEO is a commonly used online thing, and many people out there will have come across this mysterious entity at one time or another, it's also a fact that not everyone has, and the rules do keep changing. To make matters worse, the reasons why business owners need to be thinking about SEO web page content are often obscured by bizarre marketing talk, hype and a focus on promises with no real explanation of how they are achieved.
All too often, people write to me and ask why they need SEO web page content, and, if it's all so obvious, how come it's all so confusing. It doesn't have to be confusing, though. In fact, it can be easy. If you're one of the many perplexed out there, by the time you've read this, things should make much more sense.
What SEO is and why you need SEO optimised web page content
Search Engine Optimisation is the art of technically manipulating the content on web sites so that Google and other search engines love it. When search engines love it, they want to shout about it, and they do this by making these web sites known to the very people who want to find them. Think of the search engines as a kind of enormous client/customer matching service, if that helps. Good SEO web page content results in better search engine rankings, which means more people find your site and buy your stuff.
Great news all round, then!
Keywords are crucial, but they don't have to get in the way
SEO content is amazing because it places keywords at strategic positions, in a very specific quantity, to powerful effect. How many keywords you'll need to include, exactly, will depend enormously on a) the content, b) how much competition is out there and c) what exactly you're trying to achieve. Some pages have many, while others have less. Either way...
SEO content should always be nice and fluid
When the internet was in its infancy, web pages were dominated by a technique called keyword stuffing, among other less reputable things. In simple terms, keyword stuffing occurs when someone in-charge of a computer fills a web page with so many keywords that the effect is confusing and annoying. So what it comes down to is this: good SEO web page content writing is all about compromise. Fluid writing that makes the reader smile and think, along with enough technical prowess to make the search engines sit up and really take notice.
All too often, people write to me and ask why they need SEO web page content, and, if it's all so obvious, how come it's all so confusing. It doesn't have to be confusing, though. In fact, it can be easy. If you're one of the many perplexed out there, by the time you've read this, things should make much more sense.
What SEO is and why you need SEO optimised web page content
Search Engine Optimisation is the art of technically manipulating the content on web sites so that Google and other search engines love it. When search engines love it, they want to shout about it, and they do this by making these web sites known to the very people who want to find them. Think of the search engines as a kind of enormous client/customer matching service, if that helps. Good SEO web page content results in better search engine rankings, which means more people find your site and buy your stuff.
Great news all round, then!
Keywords are crucial, but they don't have to get in the way
SEO content is amazing because it places keywords at strategic positions, in a very specific quantity, to powerful effect. How many keywords you'll need to include, exactly, will depend enormously on a) the content, b) how much competition is out there and c) what exactly you're trying to achieve. Some pages have many, while others have less. Either way...
SEO content should always be nice and fluid
When the internet was in its infancy, web pages were dominated by a technique called keyword stuffing, among other less reputable things. In simple terms, keyword stuffing occurs when someone in-charge of a computer fills a web page with so many keywords that the effect is confusing and annoying. So what it comes down to is this: good SEO web page content writing is all about compromise. Fluid writing that makes the reader smile and think, along with enough technical prowess to make the search engines sit up and really take notice.