Newsflash!
In a perfect world, customers, past and present, would visit your website or blog every week to see what you are up to. In reality, we all mean to do certain things, but they don't always happen as consistently as we'd like!
Frequency is paramount
Sending out a dedicated newsletter to your customers is a fine idea. You should really think about it. With the pace that business moves, there's never a shortage of things to say, and a weekly/monthly newsletter is also a great way to (quietly) shout about any new or improved services or products that you have coming up.
It's all about the quality
Sending out a 30-page PDF document will certainly get your customers' attention, but it may be better to focus more on the quality of what you're saying instead. Talk about what you do with passion and conviction and you'll forge a new connection with people, giving them every reason to open that email!
Frequency is paramount
Sending out a dedicated newsletter to your customers is a fine idea. You should really think about it. With the pace that business moves, there's never a shortage of things to say, and a weekly/monthly newsletter is also a great way to (quietly) shout about any new or improved services or products that you have coming up.
It's all about the quality
Sending out a 30-page PDF document will certainly get your customers' attention, but it may be better to focus more on the quality of what you're saying instead. Talk about what you do with passion and conviction and you'll forge a new connection with people, giving them every reason to open that email!